Watch on Demand
Truth in the Trends:
How well do you understand how students and parents perceive your university brand, and how that impacts enrolment?
Get expert insights from Barbs Trussler, Global Research Lead at Net Natives, and Terence Newnham from the University of Central Lancashire on how brand tracking drives smarter, more effective enrollment strategies.
👉 Watch now
Cut through assumptions. Back your campaigns with real insight.
In this on-demand session, we reflected on how universities have been using Brand Tracker, what’s worked, what hasn’t, and the lessons that are helping institutions drive stronger results heading into the next recruitment cycle.
You’ll hear how a leading higher ed marketing team put brand data into action, and we share candid insights from supporting universities across the sector.
Expect honesty, strategy, and takeaways.
📚 What You’ll Learn
- How UK universities are using Brand Tracker to shape smarter campaigns
- What works (and what doesn’t) when brand data hits the real world
- Why parent perception is a competitive edge you can’t ignore
- How to build campaigns that reflect what students really care about
- What makes the Net Natives Brand Tracker more cost-effective than syndicated alternatives