The National Clearing Survey 2025/6

Since 2013, the National Clearing Survey has been the only way for universities to objectively understand the motivations and behaviours of students who apply directly and through Clearing.

This year’s research is our most comprehensive study to date. We gathered insight from more than 3,500 student surveys and analysed over 500,000 data points, benchmarked against 11 years of research to reveal clear long-term trends.

50+ university partners who rely on our data to drive recruitment

What's inside?

  • The biggest shifts in student behaviour and decision-making for 2026
  • What leading universities are changing in their recruitment and messaging strategies
  • Practical tips you can action immediately to your Clearing and recruitment planning
  • Implications for conversion, media performance and ROI
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Here's what our partners have to say