Unlock your copy 🔒🔑
Watch on demand
Measure, track and improve advertising ROI ahead of 2025
Targeting and conversions are key priorities for most education institutions but do you have the advertising infrastructure, and the skills, to be able to demonstrate and report on marketing ROI? You are not alone. 👉
We partnered with Times Higher Education to bring a global community of HE marketers together to uncover the priorities and challenges for higher education marketing professionals and compare approaches globally and nationally
During this webinar our experts Gus and Jody deep dive into the key priorities for US institutions, aligning the biggest challenges being faced by institutions nationally with strategies and tactics that will help marketers working in institutions of all types measure, track, and improve advertising ROI and keep them on track for success.
Introducing Akero Connect
Bring your marketing and admissions team together and connect top and bottom of funnel data for a single source of truth, to see and improve ROI on ad spend.
Maximize Your Enrollment Success
- Unify website, analytics, ads, and your CRM data to visualize real-time enrollment performance, predict future intakes, and optimize ROI for student recruitment.
- Compare Paid and Organic Conversion Rates to improve ROI and increase student intake in cycle.
- Measure by platform through the attribution journey.
- Track enrollment goals and predict future enrollment goals against inquiries, apps, and deposits.