Now part of (1)
HEMS26_Logo_Black

Marketing leaders across higher education are being asked to make increasingly high-stakes decisions, from budget allocation to recruitment strategy, often without clear visibility into how their peers are responding.

The Higher Education Marketing Survey is the only global survey that enables senior leaders to benchmark priorities and challenges and shape brand strategy.

Now in its 5th year, and commissioned in partnership with U.S. News & World Report, this global study brings together 300+ senior marketing leaders from over institutions across the globe.

Download your copy

Diverse and representative, including responses from institutions:
HEMS26_Logo_Black

What's inside?

  • How marketing budgets have evolved

  • How teams are adapting to new pressures

  • What’s changing in recruitment strategy

  • Where leaders see the biggest risks and opportunities

 

Untitled design (2)-3

828 senior leaders • 500+ institutions • 20+ countries

62% are focused on measuring and improving brand positioning

42% now say AI search visibility is a top-5 priority

64% say budget is their biggest challenge

 

Download your copy