
Marketing leaders across higher education are being asked to make increasingly high-stakes decisions, from budget allocation to recruitment strategy, often without clear visibility into how their peers are responding.
The Higher Education Marketing Survey is the only global survey that enables senior leaders to benchmark priorities and challenges and shape brand strategy.
Now in its 5th year, and commissioned in partnership with U.S. News & World Report, this global study brings together 300+ senior marketing leaders from over institutions across the globe.
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Diverse and representative, including responses from institutions:

What's inside?
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How marketing budgets have evolved
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How teams are adapting to new pressures
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What’s changing in recruitment strategy
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Where leaders see the biggest risks and opportunities
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828 senior leaders • 500+ institutions • 20+ countries
42% now say AI search visibility is a top-5 priority
64% say budget is their biggest challenge
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