The Higher Education Marketing Survey 2025

Watch the executive briefing now and gain global insights for your institution.

HEMS is the only global survey that enables senior leaders to benchmark priorities and challenges and shape brand strategy.

We surveyed 800+ marketing leaders at higher education institutions across 56+ countries and presented the headline findings in this online event, now available to watch on demand.

Diverse and representative, including responses from institutions:

Meet the HE marketing specialists

This executive-level briefing features a panel of Net Natives higher education marketing experts; Barbara Trussler, Global Research Lead and Jody Perrin, Senior Account Director.

Plus, special guest speaker, Allison Turcio, Dean of Enrollment and Marketing at Siena University, discussing what these results mean in practice for marketing and enrollment teams.

Alison Turcio

Dean of Enrollment and Marketing | Siena University

Barbara Trussler

Global Research Lead | Net Natives

Jody Perrin

Senior Account Director | Net Natives

Run in partnership with: