--- title: Higher Education Marketing Survey 2025 --- # The Higher Education Marketing Survey 2025 ### Watch the executive briefing now and gain global insights for your institution. **HEMS is the only global survey that enables senior leaders to benchmark priorities and challenges and shape brand strategy.** We surveyed **800+ marketing leaders** at higher education institutions across **56+ countries** and presented the headline findings in this online event, now available to watch on demand. #### Diverse and representative, including responses from institutions: - ## [![logos (4)](https://landingpages.netnatives.com/hs-fs/hubfs/logos%20(4).png?width=200&height=200&name=logos%20(4).png)](https://www.website.com) - ## [![Carnegie Mellon University](https://landingpages.netnatives.com/hs-fs/hubfs/Carnegie%20Mellon%20University.png?width=100&height=100&name=Carnegie%20Mellon%20University.png)](https://www.website.com) - [![5-Oct-27-2025-11-37-28-9967-AM](https://landingpages.netnatives.com/hs-fs/hubfs/5-Oct-27-2025-11-37-28-9967-AM.png?width=100&height=100&name=5-Oct-27-2025-11-37-28-9967-AM.png)](https://www.website.com) - ## [![4-Oct-27-2025-11-37-28-9611-AM](https://landingpages.netnatives.com/hs-fs/hubfs/4-Oct-27-2025-11-37-28-9611-AM.png?width=100&height=100&name=4-Oct-27-2025-11-37-28-9611-AM.png)](https://www.website.com) - ## [![3-Oct-27-2025-11-37-28-9298-AM](https://landingpages.netnatives.com/hs-fs/hubfs/3-Oct-27-2025-11-37-28-9298-AM.png?width=200&height=200&name=3-Oct-27-2025-11-37-28-9298-AM.png)](https://www.website.com) - ## [![DigiColl 25 QR](https://landingpages.netnatives.com/hs-fs/hubfs/DigiColl%2025%20QR.png?width=100&height=100&name=DigiColl%2025%20QR.png)](https://www.website.com) - [![3-4](https://landingpages.netnatives.com/hs-fs/hubfs/3-4.png?width=300&height=80&name=3-4.png)](https://www.website.com) - ## [![3-Sep-18-2025-04-30-34-2757-PM](https://landingpages.netnatives.com/hs-fs/hubfs/3-Sep-18-2025-04-30-34-2757-PM.png?width=300&height=80&name=3-Sep-18-2025-04-30-34-2757-PM.png)](https://www.website.com) - ## [![2-Sep-18-2025-04-30-12-6459-PM](https://landingpages.netnatives.com/hs-fs/hubfs/2-Sep-18-2025-04-30-12-6459-PM.png?width=300&height=80&name=2-Sep-18-2025-04-30-12-6459-PM.png)](https://www.website.com) - ## [![1-Sep-09-2025-11-57-27-7889-AM](https://landingpages.netnatives.com/hs-fs/hubfs/1-Sep-09-2025-11-57-27-7889-AM.png?width=300&height=80&name=1-Sep-09-2025-11-57-27-7889-AM.png)](https://www.website.com) - ## [![logos (3)](https://landingpages.netnatives.com/hs-fs/hubfs/logos%20(3).png?width=100&height=100&name=logos%20(3).png)](https://www.website.com) - ## [![7-Sep-18-2025-04-32-01-8147-PM](https://landingpages.netnatives.com/hs-fs/hubfs/7-Sep-18-2025-04-32-01-8147-PM.png?width=300&height=80&name=7-Sep-18-2025-04-32-01-8147-PM.png)](https://www.website.com) - ## [![2-Sep-09-2025-11-58-02-5451-AM](https://landingpages.netnatives.com/hs-fs/hubfs/2-Sep-09-2025-11-58-02-5451-AM.png?width=300&height=80&name=2-Sep-09-2025-11-58-02-5451-AM.png)](https://www.website.com) - [![5-Sep-09-2025-11-58-56-5254-AM](https://landingpages.netnatives.com/hs-fs/hubfs/5-Sep-09-2025-11-58-56-5254-AM.png?width=300&height=80&name=5-Sep-09-2025-11-58-56-5254-AM.png)](https://www.website.com) - ## [![logos (4)](https://landingpages.netnatives.com/hs-fs/hubfs/logos%20(4).png?width=200&height=200&name=logos%20(4).png)](https://www.website.com) - ## [![Carnegie Mellon University](https://landingpages.netnatives.com/hs-fs/hubfs/Carnegie%20Mellon%20University.png?width=100&height=100&name=Carnegie%20Mellon%20University.png)](https://www.website.com) - [![5-Oct-27-2025-11-37-28-9967-AM](https://landingpages.netnatives.com/hs-fs/hubfs/5-Oct-27-2025-11-37-28-9967-AM.png?width=100&height=100&name=5-Oct-27-2025-11-37-28-9967-AM.png)](https://www.website.com) - ## [![4-Oct-27-2025-11-37-28-9611-AM](https://landingpages.netnatives.com/hs-fs/hubfs/4-Oct-27-2025-11-37-28-9611-AM.png?width=100&height=100&name=4-Oct-27-2025-11-37-28-9611-AM.png)](https://www.website.com) - ## [![3-Oct-27-2025-11-37-28-9298-AM](https://landingpages.netnatives.com/hs-fs/hubfs/3-Oct-27-2025-11-37-28-9298-AM.png?width=200&height=200&name=3-Oct-27-2025-11-37-28-9298-AM.png)](https://www.website.com) - ## [![DigiColl 25 QR](https://landingpages.netnatives.com/hs-fs/hubfs/DigiColl%2025%20QR.png?width=100&height=100&name=DigiColl%2025%20QR.png)](https://www.website.com) - [![3-4](https://landingpages.netnatives.com/hs-fs/hubfs/3-4.png?width=300&height=80&name=3-4.png)](https://www.website.com) - ## [![3-Sep-18-2025-04-30-34-2757-PM](https://landingpages.netnatives.com/hs-fs/hubfs/3-Sep-18-2025-04-30-34-2757-PM.png?width=300&height=80&name=3-Sep-18-2025-04-30-34-2757-PM.png)](https://www.website.com) - ## [![2-Sep-18-2025-04-30-12-6459-PM](https://landingpages.netnatives.com/hs-fs/hubfs/2-Sep-18-2025-04-30-12-6459-PM.png?width=300&height=80&name=2-Sep-18-2025-04-30-12-6459-PM.png)](https://www.website.com) - ## [![1-Sep-09-2025-11-57-27-7889-AM](https://landingpages.netnatives.com/hs-fs/hubfs/1-Sep-09-2025-11-57-27-7889-AM.png?width=300&height=80&name=1-Sep-09-2025-11-57-27-7889-AM.png)](https://www.website.com) - ## [![logos (3)](https://landingpages.netnatives.com/hs-fs/hubfs/logos%20(3).png?width=100&height=100&name=logos%20(3).png)](https://www.website.com) - ## [![7-Sep-18-2025-04-32-01-8147-PM](https://landingpages.netnatives.com/hs-fs/hubfs/7-Sep-18-2025-04-32-01-8147-PM.png?width=300&height=80&name=7-Sep-18-2025-04-32-01-8147-PM.png)](https://www.website.com) - ## [![2-Sep-09-2025-11-58-02-5451-AM](https://landingpages.netnatives.com/hs-fs/hubfs/2-Sep-09-2025-11-58-02-5451-AM.png?width=300&height=80&name=2-Sep-09-2025-11-58-02-5451-AM.png)](https://www.website.com) - [![5-Sep-09-2025-11-58-56-5254-AM](https://landingpages.netnatives.com/hs-fs/hubfs/5-Sep-09-2025-11-58-56-5254-AM.png?width=300&height=80&name=5-Sep-09-2025-11-58-56-5254-AM.png)](https://www.website.com) ## Meet the HE marketing specialists This executive-level briefing features a panel of Net Natives higher education marketing experts; Barbara Trussler, Global Research Lead and Jody Perrin, Senior Account Director. Plus, special guest speaker, **Allison Turcio, Dean of Enrollment and Marketing at Siena University**, discussing what these results mean in practice for marketing and enrollment teams. ![Alison Turcio ](https://landingpages.netnatives.com/hs-fs/hubfs/Untitled%20design%20(15)-1.png?width=400&height=400&name=Untitled%20design%20(15)-1.png) ### Alison Turcio Dean of Enrollment and Marketing | Siena University  ![Barbara Trussler](https://landingpages.netnatives.com/hs-fs/hubfs/Untitled%20design%20(16).png?width=400&height=400&name=Untitled%20design%20(16).png) ### Barbara Trussler Global Research Lead | Net Natives ![Jody Perrin](https://landingpages.netnatives.com/hs-fs/hubfs/Untitled%20design%20(18).png?width=400&height=400&name=Untitled%20design%20(18).png) ### Jody Perrin Senior Account Director | Net Natives Run in partnership with: ![Inside Higher Ed](https://landingpages.netnatives.com/hs-fs/hubfs/Rich%20(2).png?width=1080&height=1080&name=Rich%20(2).png) ![Times Higher Education ](https://landingpages.netnatives.com/hs-fs/hubfs/Rich%20copy.png?width=1080&height=1080&name=Rich%20copy.png) ![Poets & Quants](https://landingpages.netnatives.com/hs-fs/hubfs/Rich%20(3)-1.png?width=1080&height=1080&name=Rich%20(3)-1.png)