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Lead with confidence:

Exclusive webinar to reveal the headline findings of the 2025 Global Higher Education Marketing Survey

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Since 2021, the Higher Education Marketing Survey has been the only annual, global study that objectively measures marketers' priorities across markets, targets, metrics, and audiences.

Its insights help higher education leaders understand shifting pressures, benchmark their decisions, and confidently shape their institution’s strategy.

In partnership with Times Higher Education, we’ve uncovered what top-performing higher education marketers are doing right now and what it means for the year ahead.

Our executive-only briefing, featuring special guest Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena University, delivered an in-depth look at the findings and their implications for marketing and enrollment teams.

Join the waitlist to receive the recording as soon as it’s available.

Diverse and representative, including responses from institutions:

  • London School of Economics and Political Science
  • INSEAD
  • Berklee College of Music
  • Vanderbilt University
  • NC State University
  • Virginia Tech
  • The University of Alabama in Huntsville
  • The University of Manchester
  • Be the first to hear how marketing leaders like you understand that brand is everything in a crowded market, but most still struggle to measure and track KPIs that drive performance, the importance of AI in prospect research is understood, but not yet harnessed by most marketing teams, and other key findings to help you contextualize your decision making against what other marketing leaders are doing in their institutions..