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Graduate Enrollment Brand Tracker
How Can Graduate Brand Tracking Help You?
As we navigate through uncertain times, Data and Insights gives clarity.
Our unique approach to Brand Tracker provides the insights you need to make informed decisions and drive enrollment.
Twice a year, we conduct in-depth brand perception surveys with your target audience of prospective graduate students. Understand how your brand resonates in 2025 and beyond, compare your brand against key competitors and analyze data across specific geographic regions, gaining insights into in-state and out-of-state perceptions.
With our Brand Tracker, you can answer key questions:
- Is our brand resonating with domestic and international graduate students?
- How does our brand perception compare to our competitors'?
- Are we effectively communicating our brand's unique selling points?
- Are our marketing efforts driving awareness and consideration among graduate students?
Register your interest
Brand Tracker
Benefits
Align your strategies with market demands and competitor positioning. Gain invaluable insights for refining your brand approach and enhancing campaign effectiveness. Our brand tracker offers personalised features, allowing you to select your own competitors. Plus, it operates independently, not reliant on others joining, ensuring its autonomy and tailored to focus on your brand's journey.
Biannual report linked to your planning
Integrate this into your planning process, it offers crucial insights to inform and enhance your strategic decision-making.
Track awareness and perceptions over time
Track how your brand is being perceived and recognised, ensuring your brand messaging stays consistent.
Actionable insight on campaign strategies
Get useful insights to fine-tune your ad plans and your messaging to prospective students during the main cycle and Clearing.
YOU MAY NEED TO KNOW
Frequently Asked Questions
How quickly are you able to get results?
We aim to complete the project (once we have received a PO) in around 3-6 weeks.
How regularly do you recommend running this tracker?
We anticipate that most institutions would benefit every 6 months, but we can be flexible and fit along your marketing activity.
Can I open this up to more audiences (i.e. International, academics etc.)?
Yes, please get in touch and we can run through what this project would then look like.
Take a look at our other Case Studies
Exceeding expectations for the University of Cambridge
Our partnership with the University of Cambridge, aimed to uncover the perceptions, experiences, and pivotal moments in their postgraduate applicants’ journey.
Case Study
Enhancing authenticity and driving applications with influencers
"We gained an authentic voice for our brand, and that is what you need."
Leveraging influencers, Bloomsbury Institute raised awareness of their brand and an upcoming open day with the goal to boost applications.
Case Study
Taking queen's reputation global
Despite sharing stories and findings from their outstanding research and global impact through organic channels, this Russell Group university’s outputs were flying under the radar.