From Data Chaos to Attribution Clarity:

How to Build an Effective & Connected Enrollment Attribution FrameworkUntitled design (10)-1

Without a robust measurement and attribution framework, HE marketing leaders and executive management cannot link spend to enrollment outcomes, leaving budgets and ROI disconnected from performance. 

Institutions that have successfully implemented these recommendations have seen a 20% increase in total students and 40% increase in tuition fee revenue growth in the first year.

This whitepaper shows how to build a clear, connected framework that powers enrollment growth, giving you the tools to plan your own measurement and attribution strategy.

What's inside?

At Net Natives, we have developed and deployed measurement frameworks, connecting and visualizing messy data for ambitious higher education brands.

This whitepaper gives marketing directors and decision-makers a step-by-step guide to:

  • Link every channel and campaign to measurable enrollment outcomes
  • Visualize ROI in real time with actionable dashboards
  • Track the whole student journey, online and offline
  • Integrate authentic student sentiment to improve engagement and predict KPIs
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Transform marketing from a cost center into a strategic growth engine.

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