Discover Net Natives

Brand Tracker

Understand your brand, connect with your audience and track your progress

 

 

How can Brand Tracking help you?

Understanding your brand's impact is crucial. Does your audience truly get what your institution stands for? How do your values resonate with students versus competitors? In a cookieless world, gaining unique insights sets you apart.

Our Brand Tracker observes changes over time, revealing how your activities shape audience perception and engagement. Twice a year, we’ll run brand perception surveys with your prospective student audience. We'll compare against your competitors and focus on specific target geographic regions. Our Brand Tracker enables universities to answer their questions such as:

  • Is our Brand being effectively communicated?
  • Are our competitors' brands more attractive than ours?
  • Does our brand align with what the market wants?

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Brand Tracker

Benefits

Align your strategies with market demands and competitor positioning. Gain invaluable insights for refining your brand approach and enhancing campaign effectiveness.  Our brand tracker offers personalised features, allowing you to select your own competitors. Plus, it operates independently, not reliant on others joining, ensuring its autonomy and tailored to focus on your brand's journey.

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Biannual report linked to your planning

Integrate this into your planning process, it offers crucial insights to inform and enhance your strategic decision-making.

Track awareness and perceptions over time

Track how your brand is being perceived and recognised, ensuring your brand messaging stays consistent.

Actionable insight on campaign strategies

Get useful insights to fine-tune your ad plans and your messaging to prospective students during the main cycle and Clearing.

YOU MAY NEED TO KNOW

Frequently Asked Questions

How quickly are you able to get results?

We aim to complete the project (once we have received a PO) in around 3-6 weeks.

How regularly do you recommend running this tracker?

We anticipate that most institutions would benefit every 6 months, but we can be flexible and fit along your marketing activity.

Can I open this up to more audiences (i.e. International, academics etc.)?

Yes, please get in touch and we can run through what this project would then look like.

Three students studying together

Take a look at our other Case Studies

Exceeding expectations for the University of Cambridge

“Their dedication, expertise, and collaborative spirit have not only met but exceeded our expectations.”

Our partnership with the University of Cambridge, aimed to uncover the perceptions, experiences, and pivotal moments in their postgraduate applicants’ journey. 

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Four students studying together around a laptop

Case Study

Enhancing authenticity and driving applications with influencers

"We gained an authentic voice for our brand, and that is what you need."

Leveraging influencers, Bloomsbury Institute raised awareness of their brand and an upcoming open day with the goal to boost applications.

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Three students studying together in a library with laptops

Case Study

Taking queen's reputation global

This 'exceptional marketing campaign' would celebrate the ground-breaking research at Queen's University Belfast and increase its brand equity among international academics.

Despite sharing stories and findings from their outstanding research and global impact through organic channels, this Russell Group university’s outputs were flying under the radar.

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